{"id":789,"date":"2025-12-15T11:06:54","date_gmt":"2025-12-15T16:06:54","guid":{"rendered":"https:\/\/dev.primaressource.com\/services\/training-programs\/"},"modified":"2026-03-05T14:39:46","modified_gmt":"2026-03-05T19:39:46","slug":"formation-psc","status":"publish","type":"page","link":"https:\/\/dev.primaressource.com\/fr\/services\/formation-psc\/","title":{"rendered":"Programmes de formation &#8211; PSC"},"content":{"rendered":"<section class=\"section RGO01-A bg--3\">\n  <!--<div class=\"RGO01-A__wrapper wrap fullBG bgSetter\" data-backgrounds=\"\/public\/media\/8e5b8d88-ee5f-11ec-93ab-a96ae3e0219b.png?v=1747855238,\/public\/media\/8e5b7e4c-ee5f-11ec-adc7-a72617b78979.png?v=1747855238,\/public\/media\/8e5b6916-ee5f-11ec-b0dd-89bfe061dd6d.png?v=1747855238\" data-sizes=\",,\" data-positions=\"top,top,top\" data-viewports=\"414,1024,1920\" style=\"background-image: url(https:\/\/dev.primaressource.com\/wp-content\/uploads\/2025\/11\/image-34.png); background-position: top;\">-->\n  <div class=\"RGO01-A__wrapper wrap fullBG bgSetter\">\n\t<div class=\"bckg-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1545\" height=\"474\" src=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2025\/11\/image-34.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2025\/11\/image-34.png 1545w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2025\/11\/image-34-300x92.png 300w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2025\/11\/image-34-1024x314.png 1024w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2025\/11\/image-34-768x236.png 768w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2025\/11\/image-34-1536x471.png 1536w\" sizes=\"auto, (max-width: 1545px) 100vw, 1545px\" \/><\/div>\n    <div class=\"RGO01-A__overlay\"><\/div>\n    <div class=\"RGO01-A__text\"> \n      <!-- SUBTITLE -->\n      <div class=\"subtitle margin color--0\">\n        <h1>Programme de formation<\/h1>\n      <\/div>\n      \n      <!-- TITLE -->\n      <div class=\"title h3 margin color--0\">\n        <h2>Conversations de vente engag\u00e9es<\/h2>\n      <\/div>\n      \n      <!-- TEXT -->\n      <div class=\"wysiwyg color--0\">\n        <p>Offre \u00e0 ton \u00e9quipe les moyens d&rsquo;avoir des conversations de vente engag\u00e9es<\/p>\n      <\/div>\n      \n      <!-- BUTTONS -->\n\t\t\n\t\t    <\/div>\n  <\/div>\n<\/section>\n\n\n\n<section class=\"text-image-block layout_text_only bg--8\">\n  <div>\n\t<div class=\"text color--0\"><h2 class=\"color--0 large\">\u00c0 propos du programme<\/h2><p>Lorsque vous \u00eates occup\u00e9 \u00e0 g\u00e9rer les ventes, il est difficile de trouver le temps de former votre \u00e9quipe. Par cons\u00e9quent, chacun fait ce qu&rsquo;il veut, ou pire encore, partage ses mauvaises pratiques avec les autres.<\/p>\n<p>La bonne nouvelle, c&rsquo;est que vous pouvez augmenter consid\u00e9rablement vos ventes en fournissant \u00e0 votre \u00e9quipe le cadre et les outils \u00e9prouv\u00e9s dont elle a besoin pour :<\/p>\n<ul>\n<li>Mener des conversations plus cibl\u00e9es et consultatives avec des prospects et des clients id\u00e9aux.<\/li>\n<li>Aller au-del\u00e0 des discussions sur les produits\/prix pour d\u00e9couvrir les besoins r\u00e9els et les opportunit\u00e9s suppl\u00e9mentaires.<\/li>\n<li>Conclure plus de ventes plus souvent tout en \u00e9tablissant des relations d&rsquo;affaires \u00e0 long terme.<\/li>\n<\/ul>\n<p>Il est difficile de se d\u00e9marquer sur un march\u00e9 satur\u00e9. Les conversations de vente engag\u00e9es donnent \u00e0 votre \u00e9quipe l&rsquo;avantage n\u00e9cessaire pour gagner plus de clients, de mani\u00e8re constante.<\/p>\n<p>Ce programme est tr\u00e8s interactif, avec une formation et un coaching applicables, et se concentre sur le cadre de vente consultatif POURQUOI.<\/p>\n<p>Ce programme combine le soutien d&rsquo;experts en coaching de vente avec des m\u00e9thodologies et des outils de vente pratiques, ce qui permet d&rsquo;acc\u00e9l\u00e9rer l&rsquo;int\u00e9gration et d&rsquo;augmenter les r\u00e9sultats de vente, m\u00eame pour les professionnels de la vente les plus exp\u00e9riment\u00e9s.<\/p>\n  <\/div>\n<\/section>\n\n\n<section class=\"section TGO08 section-c0\">\n\t<div class=\"padd\">\n\t\t<div class=\"TGO08__header wrap\">\n\t\t\t<div class=\"h4 color--3 margin\">\n\t\t\t\t<div class=\"h4 margin color--3\"><p>Structure du programme<\/p><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"TGO08__wrapper\">\n\t\t\t<div class=\"TGO08__card visible once fade-up\"><div class=\"TGO08__card--icon\"><div class=\"icon\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Kick-Off-Session.png\" class=\"attachment-full size-full\" alt=\"Kick-Off Session\" srcset=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Kick-Off-Session.png 1000w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Kick-Off-Session-300x300.png 300w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Kick-Off-Session-150x150.png 150w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Kick-Off-Session-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"TGO08__card--text\"><div class=\"title h5 margin color--3\"><h3>Session de lancement<\/h3><\/div><div class=\"text wysiwyg color--3\"><p>Une session virtuelle de 60 minutes pour passer en revue les objectifs du programme et ce \u00e0 quoi s&rsquo;attendre.<\/p>\n<\/div><\/div><\/div><div class=\"TGO08__card visible once fade-up\"><div class=\"TGO08__card--icon\"><div class=\"icon\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Intensive-Training.png\" class=\"attachment-full size-full\" alt=\"Intensive Training\" srcset=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Intensive-Training.png 1000w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Intensive-Training-300x300.png 300w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Intensive-Training-150x150.png 150w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Intensive-Training-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"TGO08__card--text\"><div class=\"title h5 margin color--3\"><h3>Formation intensive<\/h3><\/div><div class=\"text wysiwyg color--3\"><p>Soit une formation en pr\u00e9sentiel d&rsquo;une journ\u00e9e, soit deux sessions virtuelles d&rsquo;une demi-journ\u00e9e, avec des exercices interactifs et dynamiques.<\/p>\n<\/div><\/div><\/div><div class=\"TGO08__card visible once fade-up\"><div class=\"TGO08__card--icon\"><div class=\"icon\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Follow-Up-Sessions.png\" class=\"attachment-full size-full\" alt=\"Follow-Up Sessions\" srcset=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Follow-Up-Sessions.png 1000w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Follow-Up-Sessions-300x300.png 300w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Follow-Up-Sessions-150x150.png 150w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Follow-Up-Sessions-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"TGO08__card--text\"><div class=\"title h5 margin color--3\"><h3>Sessions de suivi mensuelles<\/h3><\/div><div class=\"text wysiwyg color--3\"><p>6 s\u00e9ances mensuelles de 90 minutes, permettant d&rsquo;approfondir les concepts et les pratiques pr\u00e9sent\u00e9s lors de la session intensive.<\/p>\n<\/div><\/div><\/div><div class=\"TGO08__card visible once fade-up\"><div class=\"TGO08__card--icon\"><div class=\"icon\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Practicum.png\" class=\"attachment-full size-full\" alt=\"Practicum\" srcset=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Practicum.png 1000w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Practicum-300x300.png 300w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Practicum-150x150.png 150w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Practicum-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/div><\/div><div class=\"TGO08__card--text\"><div class=\"title h5 margin color--3\"><h3>Practicum<\/h3><\/div><div class=\"text wysiwyg color--3\"><p>\u00c9valuation pratique de tout ce qui a \u00e9t\u00e9 appris pendant le programme, \u00e9valuant la capacit\u00e9 du participant \u00e0 mener une conversation de vente engag\u00e9e.<\/p>\n<\/div><\/div><\/div>\t\t<\/div>\n\t  <\/div>\n<\/section>\n\n\n<section class=\"cta layout_img_text bg--3\">\n  <div>\n\t<div class=\"img\"><picture><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Untitled-design-9.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Untitled-design-9.png 2000w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Untitled-design-9-300x300.png 300w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Untitled-design-9-1024x1024.png 1024w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Untitled-design-9-150x150.png 150w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Untitled-design-9-768x768.png 768w, https:\/\/dev.primaressource.com\/wp-content\/uploads\/2026\/01\/Untitled-design-9-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><picture><\/div><div class=\"text visible fade-up\"><div class=\"subtitle-box\"><div class=\"subtitle\" color--0\"><p>Want to know more?<\/p><\/div><\/div><div class=\"title h3 color--0\"><h3>Discutes de tes d\u00e9fis avec l&rsquo;un de nos experts<\/h3><\/div><div class=\"wysiwyg color--0\"><p>En savoir plus sur nos services et acc\u00e9l\u00e9rer ta croissance.<\/p>\n<\/div><div class=\"btn-container\"><div class=\"btn--primary 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